To help solve the interrelated societal problems of declining technology literacy, inadequate pipelines to the engineering profession, and poor public perceptions of engineering, WGBH has launched a major multimedia project to engage middle school children in engineering design. Major funding has been provided by the National Science Foundation and the Intel Foundation. Additional funding has been provided by the Noyce Foundation and the American Society of Civil Engineers. The first season will be filmed in the summer of 2006. In parallel, we will continue to develop the outreach materials while building partnerships among educators, engineers, and media professionals.